Michael Pavlovskyi
Co-Founder, Built&Written
Michael co-founded Built&Written and runs an AI automation practice on Chicago's North Shore, working with the firms that live on documents and client intake: law firms, insurance agencies, family offices, translation companies. He has taken a 22-hour weekly document-entry load off an insurance agency, and cut one translation agency's quoting time from over 24 hours to under four minutes, which doubled their conversion rate.
That work puts him in the room where professional services firms win and lose clients, and it is where his writing here comes from. He also hosts the RedNote Podcast, interviewing founders and operators about what actually built their businesses, and has spoken at Northwestern and Lake Forest College. Before Built&Written he founded several companies, including the managed IT firm ByteGuard.
On the blog he covers the business side of authorship: how a book earns authority instead of just existing, what turns a reader into a client or a speaking invitation, and why so many capable experts stall long before chapter one.
Articles by Michael
Most Business Books Shouldn't Exist. Yours Might
Most business books repeat what a hundred others already said. Here is the three-question test for whether yours has a reason to exist, and how to write the kind that pays off.
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KDP Ebook Royalties 2026: How to Earn 70% Instead of 35%
Ebooks priced $10 to $12.99 used to earn 35%. Since July 7, 2026 they can earn 70%. Amazon will not switch you automatically. Here is the math and the fix.
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Why LinkedIn's Best Writers Are Quietly Becoming Authors
LinkedIn rewards long, structured, expertise-dense writing, but none of it lasts a day. Here is why its best writers now turn their archive into a published book.
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This Author Used Built&Written to Write His First Book, and He's Already Published It
Ujjwal Majumder turned his own notes into a book, Nara-Simha, with Built&Written's Wren and published it to Amazon KDP as a Kindle eBook and paperback. Here is how he did it.
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Built & Written: Books That Tell the Truth
In 2023 a lawyer filed a brief full of ChatGPT-invented court cases. That failure is why Wren checks every claim in your book against your own material first.
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Why Entrepreneurs Choose Books Over Pitch Decks
Investors give the average pitch deck under two minutes. A book is the asset that works before and after the meeting, findable when an investor searches your name.
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BookTok Won't Get You Clients. This Will
BookTok can make a novelist a bestseller by Friday. Landing a consulting client is a different job. Why a business book, not a viral clip, is what wins buyers.
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Why Consultants Still Need a Book (Even If LinkedIn Converts Better)
LinkedIn wins the week, but a book wins the years after. Why consultants need both, and why a book does the one job a feed structurally cannot.
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1 Email About Book Brought John Phillippe $38,000 From 1 Client
A prospect found John Phillippe's book on Amazon and sent one email. Three and a half hours later he had a $38,000 contract. Why one reader beats a bestseller.
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Why Entrepreneurs Who Write 1 Book Get a 73% Better Deal
One published book does the negotiating before the call: no discount ask, better terms. Why entrepreneurs who write a book close deals up to 73% better.
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Book Marketing Tools to Use (and Skip) in 2026
Book marketing tools: the lean 6–8 tool stack coaches use in 2026 to turn books into high-ticket clients, not $3 royalties. Build a pipeline, not vanity.
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Self Publishing vs Traditional Publishing for Entrepreneurs
Self publishing vs traditional publishing for entrepreneurs: 12–18 months faster and up to 5x more backend revenue. Choose the path that maximizes ROI.
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How Built & Written Compares to Ghostwriting
How does Built and Written compare to ghostwriting: founders cut book costs by up to 90% while keeping voice, IP, and control. Turn expertise into a real asset.
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Hiring a Ghostwriter vs Using AI in 2025
Ghostwriter vs AI for your business book: real 2026 cost and timeline bands, plus a V-COST scorecard to choose ghostwriter, AI, or a hybrid path.
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How Much Does Business Book Ghostwriting Cost in 2025?
Business book ghostwriting cost in 2025 runs $8,000 to $150,000+. See the real five-rung price ladder, what each tier delivers, and the $15/month alternative.
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What Is Ghostwriting? (And Why Entrepreneurs Don't Need One in 2026)
Ghostwriting explained: what it costs, how it works, where it breaks for coaches. Plus the modern alternative that keeps your voice.
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Why Thought Leadership Content Compounds (And Books Win) in 2026
Thought leadership content compounds only when bundled into a citable artifact. The Compounding Authority Stack ranks 5 content layers and names the winner.
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Is Ghostwriting Worth It for Entrepreneurs Today?
Is ghostwriting worth it for entrepreneurs: see when a $20k–$60k ghostwritten book beats ads and sales hires on ROI. Make your next book a real business asset.
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Ghostwriting vs Self Writing a Book for Founders
Ghostwriting vs self writing a book: founders save 150–300 hours with the right model. Use the Author ROI Triangle to pick the path that grows your business.
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How Long Does It Take to Write a Business Book? A 2026 Timeline
Most coaches finish a business book in 9 to 18 months. The Realistic Business Book Timeline breaks down all 5 phases and where AI compresses the work.
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How to Get a Literary Agent as an Entrepreneur
How to get a literary agent: why most entrepreneurs shouldn’t bother and what to do instead. Use this 3-part filter to pick the best publishing path.
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How to Write a Book That Lands You Speaking Gigs in 2026
How to write a book that gets speaking opportunities. The Stage-Pull Framework: 5 elements every speaker-pulling book needs and how to engineer them.
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10 Entrepreneurs Whose Books Built Their Business in 2026
Ten case studies of entrepreneurs whose books built the business. Lencioni, Donald Miller, Tim Ferriss, Verne Harnish, more. Real arcs, no fluff.
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How to Build Authority Online as a Consultant Fast
How to build authority online as a consultant: use a focused, 140-page book and simple funnel to 2–5x qualified leads. Turn expertise into high-fee clients.
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How to Write an Executive Book That Opens Doors in 2026
Executives have a six-month window to write a book that opens board, advisory, fractional, and speaker doors. The 90-day playbook for 2026.
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How to Build a Personal Brand Around Your Book in 2026
How to build a personal brand around your book in 2026. The Author-Brand Stack runs in 5 layers: Position, Proof, Platform, Pipeline, Pull. Coach playbook.
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How to Write a How-To Business Book Readers Finish
How to write a how-to business book: a 4-part blueprint that boosts completion rates by up to 2x. Turn your framework into a finishable client magnet.
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What Is a Thought Leadership Book (Really)?
A thought leadership book advances one argument that reshapes how a market thinks, unlike a how-to business book. Here is the real difference and when you need one.
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Books Written by Successful CEOs: The Hidden Playbook
Books written by successful CEOs: 3 shared traits that power valuation, recruiting, and deal flow. Turn your founder story into a strategic asset.
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Business Book Ideas for Entrepreneurs That Sell
Business book ideas for entrepreneurs: 3 data-backed filters to find the one idea already earning in your business. Turn expertise into a lead-gen asset.
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